Saturday, January 5, 2019

My email in response to Astro's email

Here is my response to Astro’s email posted here yesterday. I have copied this email to the CEO of Astro and his PA, many of the officers of Ministry of Multimedia and Communication and to the consultant, Debbie Pattinson of BabyTV.

I am still awaiting the response from MCMM (KKMM)

Here is my email and let us see what anyone of the recipients will say.

Dear En. Razlin Johar,
Re: Your response dated 28.12.2018 to my email dated 10.12.18 to Ministry of Multimedia and Communication with regard to Baby TV Channel.

Thank you for your response (copied below).

I shall not mince my words. I deeply regret that you, as the assistant vice president of Learning, do not seem to appreciate the magnitude of the problem with the Baby TV programme  in connection with the sounding of the alphabets.

If you did appreciate then you would have sought the expertise of an independent party, not Baby TV itself, who has vested interest in ensuring that the said programme continues to be aired in over 100 countries. Why would Baby TV say anything else?

Would you want to take responsibility for the children of our country to leave school as illiterates by virtue of their exposure to a supposedly entertaining educational programme that is detrimental to their learning of the rudiments of the English language i.e. the sounds of the alphabets?

I’ve said it before and I’ll say it again. The sounds of most of the alphabets in the said programme is incorrect - is wrong -is not right.

How else can I say it to make you understand the gravity of the problem? Surely you would want to get the opinion of an independent expert, which I am sure Malaysia has if you care enough to go look. Perhaps even someone in Astro might have the expertise to do so, for Astro to air educational and entertaining programmes for Malaysian babies.  It is Malaysian babies we are talking about specifically.  And babies all over the world generally - Baby TV being aired over 100 countries!

Thank you and kind regards,
Luqman Michel.

Cc  Kementerian Komunikasi dan Multimedia Malaysia (KKMM)

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