On 16.2.2022 Maggie Downie Tweeted the following:
Maggie Downie 💙#takebackbritain@MaggieDownie Replying to @JoAnneGross1 and @ReadingShanahan'
'Also, OM (Orthographic Mapping) occurs when readers view a
written word while hearing it pronounced' (Maggie quoting Ehri)
This is bizarre. This is Look and Say stuff.