The above is the episode on Astro and Unifi that I know will cause kids to shut down. I have explained as to why kids shut down in my blog posts as well as in my book.
On 12th September, 2018 I sent a lengthy email to Astro where I explained why kids shut down from learning to read. I requested Astro to use what I had discovered on why kids shut down to do a programme to reduce illiteracy. I recommended them to get a copy of my book from the internet.
Here are the main points stating that many kids shut down from learning to read because of wrong teaching of sounds.
i. These kids shut down or disengage from learning to read because they had been taught the phonemes or sounds of alphabets wrongly.
ii. However, they cannot read in English because of confusion as a result of wrong teaching by well-meaning teachers who do not know how to teach the sounds of the alphabets in the English language.
iii. So, what is the reason for kids being unable to read in English but are able to read in Malay and Han Yu Pin Yin?
The reason is that kids are confused and therefore shut down or disengage from learning to read in English. No amount of encouragement can get these kids to read unless their confusion is cleared.
iv. The answer to the questions above is that about 30% of kids shut down from learning to read when they are confused due to the wrong teaching of alphabet sounds.
v. I would be grateful if Astro will help in reducing illiteracy. Astro may consider a programme to Share ideas from my book with your listeners.
THE FOLLOWING ARE SUBSEQUENT EMAILS TO AND FROM ASTRO
Note the dates please.
On Wednesday, 12 September 2018, 17:56:11 GMT+8,
Dear Mr Luqman,Thank you for contacting us.Please be assured that we have escalated your request to our relevant department for their attention.Should you have any other enquiries, please drop us an email at firstname.lastname@example.org, visit our Facebook Page at www.facebook.com/Astro or our Twitter Page at www.twitter.com/astroonline and we will assist you accordingly.Thank you.Yours sincerely,HajaDigital Customer Care,Customer Division
On 9/13/2018 5:58 AM, Luqman Michel wrote:
Thank you, Ms.Haja,
Yes, I have a complaint to make about one of your programmes that does a disservice to kids in Malaysia.
It is exactly what I have mentioned in my book as to why many kids cannot read in English.
Let us do this one thing at a time.
I will wait for the response from the 'relevant department' first.
Wish you well,
On Thursday, 13 September 2018, 09:00:21 GMT+8,
wrote:Dear Mr. Luqman Michel,Thank you for contacting us.Thank you for taking the time in highlighting your feedback toward the Astro service. We valued your feedback and it is very important to us for our progresses and development.Please be assured that we have forwarded your feedback to the respective department for their attention and have taken your suggestion into consideration for our future improvement.
Should you have any other inquiries, you can reach us at email@example.com, visit our Facebook Page at www.facebook.com/Astro or our Twitter Page at www.twitter.com/astroonline.Thank you.Yours sincerely,Kavitha (KR)Digital Customer CareCustomer Division
On 9/13/2018 12:24 PM, Luqman Michel wrote:
Dear Ms. Kavitha,
I hope you will follow through with my message.
With Astro's help, we can reduce illiteracy.
If need be the person in charge is welcome to contact me
by telephone at 0198500258
On Wednesday, 19 September 2018, 08:20:10 GMT+8,
wrote:WECAREDear Mr. Luqman Michel,Good day to you.Please be informed that we have highlighted this to respective department and they will be liaising with you regarding this matter.Should you have any other enquiries, please write to us at firstname.lastname@example.org, visit our Facebook Page at www.facebook.com/Astro or our Twitter Page at www.twitter.com/astroonline and we will assist you accordingly.Sincerely,Usha PremalDigital Customer CareCustomer Division
On Wednesday, 19 September 2018, 11:30:17 GMT+8, Luqman Michel
Thank you, Ms Usha Premal,
I look forward to hearing from the department concerned.
On 10/2/2018 6:12 AM, Luqman Michel wrote:
Good Morning Ms. Usha Premal,
I would like a response from the department concerned, please.
Wish you well.
On Tuesday, 2 October 2018, 11:53:48 GMT+8,
wrote:Dear Mr Luqman Michel,Thank you for your email.Please be informed that we have highlighted this to the respective department and they will be liaising with you regarding this matter.Should you have any other inquiries, you can reach us at email@example.com , visit our Facebook Page at www.facebook.com/Astro or our Twitter Page at www.twitter.com/astroonlineThank you.Regards,Amirul ImranDigital Customer Care
On 10/8/2018 1:22 PM, Luqman Michel wrote:
I have given you enough time to check out what I have complained.
If I don't hear from the person from the department concerned I am afraid
I will complain about this to higher authorities and write in my blog about the
lackadaisical attitude of Astro.
I give your department concerned to respond by next week 15.10.2018.
Thank you and kind regards,
On 10/8/2018 3:59 PM, firstname.lastname@example.org wrote:Dear Mr. Luqman Michel,Thank you for your email.We sincerely apologize for the inconvenience caused. Rest assured that we have forwarded your request to the relevant department for the action and we are treating the matter with utmost importance. We will update you once we have received their feedback.
Your understanding and patient is very much appreciated.Should you have any other inquiries, you can reach us at email@example.com, visit our Facebook Page at www.facebook.com/Astro or our Twitter Page at www.twitter.com/astroonline.Thank you.Yours sincerely,Kavitha (KR)
After all the above emails I received the following which appears to be delaying tactics.Digital Customer Care
JOHAR, Razlin IrawatiTo:firstname.lastname@example.orgCc:NORAIDAH, Sharifah,LIANG, Yee Leng [Betty]8 Oct at 16:09HI Luqman,We got to know from customer service (WeCare) that you were trying to reach us, and have some feedback on regards to our education content on our channel, as per below message.We are from GenNext department and I have also pulled in my colleague Sharifah Noraidah, who previously managed our education content/channels before I took over in March.May we know what is the feedback or specific complain that you have, and which programme and which learning channel you’re referring to?ThanksRazlin
To:JOHAR, Razlin Irawati
8 Oct at 17:13
Thank you very much. Enc. Johar.
I think if this is going to go this way, let me write to the CEO directly.
Wish you well.
On Monday, 8 October 2018, 22:35:27 GMT+8,
wrote:Dear Mr Luqman MichelThank you for contacting usFirstly, we would like to take this opportunity to apologize for the array of events which had led you feeling discontented with our services.Please be assured that we have reached out to Baby TV who have advised that they have also received your email. Hence, the person in charge will be responding to you directly on your proposed ideas.We do appreciate your patience and understanding towards this matter and we wish to remain steadfast in our commitment to give our customers the best value of Astro services.Should you have any other enquiries, do email us at email@example.com, visit our Facebook Page at www.facebook.com/Astro or our Twitter Page at www.twitter.com/astroonline and we will assist you accordingly.Thank youYours Sincerely,Nur AmrinaDigital Customer Care
9 Oct at 04:34
Dear Nur Amrina,
Thank you for your response.
Yes, I have written to Baby TV and they too have not acted promptly.
I have been working on reducing illiteracy since 2004 and take this matter very seriously.
I have written to your CEO yesterday and expect a response by next week before I
proceed with my next course of action.
Your production team should consider getting a few teachers to read my book and produce a programme so that illiteracy will be reduced.
Here is a comment from a teacher friend from the US- "Very good article Luqman. Yes, almost every kid can learn to read English with a solid phonics program with letter sounds and rules taught in the right way."
"I love the way the author wrote the article."
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